Media planners and buyers who continue to wonder why Sports Radio Brila FM is not on the ratings of Media Planning Services now have an explanation. According to Dr. Larry Izamoje, Chairman/CEO of Brila Media, “MPS uses a generalized research template for listeners of music, news, politics, sports and family entertainment. This template limits us to 20% in the rating because our licence as a thematic station makes Brila do only sports, just one of the categories where data is collected and collated. “You cannot have Sports Radio and other…
Read MoreDR. LARRY IZAMOJE OPENS UP: ‘WHY BRILA IS ABSENT ON MEDIA PLANNING SERVICES RATINGS’
