By Bolaji Israel Seth Godin, an American author, entrepreneur and one of the world’s most influential business thinkers said “A great brand always raises the bar — it adds a greater sense of purpose to the experience.” Godin’s thought aligns with a related view that “Enduring brands are those that pursue progress with intentional restlessness, continually elevating their standards across every action, every choice, and every expression of their purpose.” This is a truth that echoes across the business world, but only a handful of institutions live it with the…
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