By Prince Adeyemi Shonibare IntroductionNigeria’s December is no longer a season. It is an institution. What began decades ago as end-of-year concerts, homecoming parties, and family reunions has matured into one of the world’s fastest-growing cultural economies. Popularly known as Detty December, the period now fuses music, tourism, nightlife, fashion, broadcast media, technology, and creative enterprise into a powerful multi-city ecosystem that drives billions of naira in spending and attracts global attention. International flights arrive at near full capacity. Hotels and short-let apartments sell out weeks in advance. Lagos, Abuja,…
Read MoreNIGERIA’S DETTY DECEMBER 2025 THE RISE OF A GLOBAL CULTURAL ECONOMY
