By Bolaji Israel American branding consultant and CEO of Brandstream, Scott Bedbury, said, “In today’s experience-driven marketplace, the brands that endure are those that move beyond products and services to connect with the passions, lifestyles, and emotions of their customers. The most successful businesses don’t just serve — they engage, delight, and become part of life’s memorable moments”. FirstBank is playing deeply into that truth. Having long established itself as a symbol of resilience, trust, heritage, excellence, and innovation in banking, the 131-year-old institution is taking customer connection to a…
Read MoreVYBING, CONNECTED AND HAPPY CUSTOMERS — ECHOES OF FIRSTBANK’S DECEMBERISSAVYBE
