SO, WHO IS GOING TO FUND NOLLYWOOD NOW?

By Chris Ihidro During a meeting a few years ago, the Head of Drama of a major European multi-tv platform and sc treamer declared: “Nollywood cannot produce premium content.” Ever the self-elected defender of Nollywood, I counter-declared: “But no one has really given Nollywood premium money, so where’s the premium content going to come from?”. We can debate what exactly qualifies as “premium content” and whether European and American premium content should be measured side by side with African premium content possibilities seeing the massive difference in budgets available to…

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