On a particular Saturday each February, before dawn breaks over Lagos and thousands of participants prepare for the event, the city is filled with an unmistakable sense of anticipation. Roads typically bustling with traffic become thoroughfares devoted to new possibilities. Whether it is first-time runners adjusting their bibs or elite athletes focusing on the challenge ahead, a recurring question arises in both public discourse and executive meetings: What motivates Access to consistently support Africa’s largest road race year after year? The response does not lie merely within sponsorship objectives or…
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