WHATSAPP TO CHARGE FOR BUSINESS MESSAGES

WhatsApp on Wednesday said it will start charging businesses for sending marketing and customer service messages, as the messaging platform faces slowing usage and revenue growth. Messages from businesses will be charged at a fixed rate for confirmed delivery, ranging from 0.5 cents to 9 cents per message and depending on the country. After acquiring WhatsApp for $19 billion in 2014, Facebook has been looking at ways to generate revenue from the brand. WhatsApp, which has around 1.5 billion users, says large businesses will be charged for sending non-promotional content,…

Read More