The Abia State Government has appointed foremost Style Icon, Noble Igwe as an Ambassador for the Made In Aba Campaign.
A release issued by Sam Hart, Director-General of the Abia State Marketing and Quality Management Agency and Team Lead for Project #MadeInAba quoted the Governor of Abia State, Dr. Okezie Victor Ikpeazu as appreciating Noble for his “activities over the years fully supporting the growth of entrepreneurship in Aba and using your multiple channels to promote the growth of the #MadeInAba Brand”
“To take this relationship further and to give you official recognition to do even more, I have the pleasure of appointing you a #MadeInAba Ambassador. It is hoped that with this platform, you will expand the frontiers of marketing the Aba Brand to the world and helping us push opportunities for our fashionpreneurs in Nigeria and beyond” the Governor wrote in a letter to Noble Igwe.
Noble Igwe, from Umuomaku in Anambra State, was born and raised in Aba, Abia State. He would later relocate to Lagos where he runs a number of successful style brands. He has retained a fond attachment to Aba and has used his multiple media channels including 360 Nobs, Style Vitae and his large Social Media followership to promote the Aba Brand.
Noble was recently at the Aba Fashion Week where he facilitated a Masterclass, sharing his inspiring journey with fashionpreneurs in Aba and motivating them to go out there and conquer the world.
With this appointment, Noble Igwe is authorized, on behalf of the Abia State Government, working with the Abia State Marketing and Quality Management Agency, to explore avenues and leverage on his extensive contacts in the style industry, to create new opportunities for the teeming fashion creatives in Aba.
The appointment is non-remuneratory and another epoch in Noble’s continuous nod to the city of his formation.