By Osezua Stephen-Imobhio In an era where algorithms on platforms like Netflix and YouTube amplify Western narratives, African cultures risk being marginalized. The dominance of Western media—from Hollywood blockbusters to fast-food advertising—has fostered a global monoculture that threatens indigenous languages, traditions, and values. This cultural erosion is more than a loss of heritage; it represents an existential crisis. As the African proverb warns, “A man who loses his culture is like a tree without roots.” However, film festivals hold the power to resist this homogenization, serving as dynamic platforms for…
Read MoreRECLAIMING AFRICAN IDENTITY: FILM FESTIVALS AS CATALYSTS FOR CULTURAL REVIVAL AND SOCIAL CHANGE
