THE GLOBAL AND NIGERIAN MICE INDUSTRY: IGNITING ECONOMIC FIREWORKS IN A CONNECTED WORLD

By Kunle Odusola-Stevenson Imagine a world where fortunes shift, economies spark, and ideas collide—not in factories or oil fields, but across bustling convention halls, at gala dinners, and in whispered side meetings that change the course of industries. Welcome to the world of Meetings, Incentives, Conferences, and Exhibitions (MICE)—an economic powerhouse that does more than stage events; it engineers growth, fuels innovation, and creates opportunities that ripple far beyond the walls of any venue. Globally, MICE is a trillion-dollar juggernaut. It powers tourism, boosts employment, and accelerates investment, making cities…

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