IN THIS GOLDEN AGE, AFRICA CAN NOW TELL ITS OWN STORY

By Muyiwa Akintunde Launched in 2022, the World PR Day (16 July) is meant for the global community to pause and recognise the value of public relations in building trust, shaping narratives, and driving development. For Nigeria and the rest of Africa, this year’s theme, “The Golden Age of Strategic PR”, arrives at a defining moment. We are in a time where perception is currency, reputation is infrastructure and storytelling is policy. The continent is no longer content to be spoken about. We are speaking for ourselves — strategically. Here…

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