NOLLYWOOD: A DIPLOMATIC TOOL FOR GLOBAL RECOGNITION

By C-J. Uzo Amadi Nollywood, Nigeria’s burgeoning movie industry, has transformed from a localized phenomenon into a powerhouse of cultural expression with global implications. With its capacity to unify, inform, entertain, and mold impressions, Nollywood has emerged as a vital diplomatic vehicle, positioning Nigeria on the international stage and facilitating cultural exchange. In doing so, Nollywood industry has served as a tool for achieving global recognition and enhancing Nigeria’s soft power. At its core, Nollywood is a storytelling medium that reflects the rich endowments of Nigerian life, culture, and traditions.…

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