By Agbo Favour Amarachi PUBLIC Relations (PR) is about building, improving and maintaining the public image and perception of an individual, company or organization. Damage control on the other hand can be regarded as a twin of PR whose duty of PR department involves minimizing the negative effect caused by an event or series of events. While many duties of a public relations department involve building the reputation of the employer, damage control is primarily about minimizing the negative perception caused by a crisis situation. A crisis is sometimes the…
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